A STORY TOLD IN ONE BREATH
Client's request:
As part of the new global promotion strategy, develop a concept and shoot a B2B/B2C image commercial, which "will be reviewed and shown to friends."
- To tell about the company as if it were an Italian family winery, and the viewer is sitting comfortably at sunset, and listening to the fascinating story of the business from the mouth of the founder himself. Openly, honestly, without hiding anything.
- Clearly demonstrate the advantages of the brand that distinguish it from competitors, inspire confidence, and make 1xBet special in the eyes of a multi-million audience.
Decision:
To tell a success story in one-shot commercial without turning off the camera, so as not to leave doubts about the sincerity of the video. To let the viewer literally "spy" on the life of 1xBet — nothing is hidden, everything is happening right now.
In 3 months we developed the idea, wrote the script, and completed pre-production. Two days of rehearsals, two days on set, and as a result – 2 minutes and 45 seconds of continuous change of locations and scenes.
Absolute synchronization of the actions of a huge number of people up to a second, and with no room for error. The "impossible" shooting in one-shot according to the established deadlines emphasized that 1xBet is frank with its audience, it can be trusted, and its products can be used.
Result:
- The commercial went viral, received million reach and drew attention all over the world;
- The number of negative mentions dropped from 70% to 40% and continued to decrease;
- In the first weeks after publication, positive mentions reached 80%.
