WHERE TO FIND THE PERFECT AMBASSADOR
Term of the agreement: September 3, 2022 — March 2, 2024.
Client’s request:
1. Find an audience outside of the sports and esports community that has not been involved with betting before.
2. Enter into a partnership with an ambassador who will fit into the client's current quite bold activity and make the 1xBet brand even more flexible, lively, and interesting in the eyes of users.
3. Reach the audience in regions interesting for the client, expand the geography of the brand's presence.
Decision:
Make a porn star Eva Elfie an ambassador of 1xBet.
- Inasmuch no one has worked with pornstars in betting yet, such a partnership will definitely attract attention.
- Eva's audience is almost identical to 1xBet's and perfectly matches the brand's goals.
- Eva is especially popular in those regions that are interesting to our client.
- Eva's charming, lively and interesting image, as well as her immersion in the world of sports and esports, will allow us to develop many areas of 1xBet's work, launch unusual special projects, engage the audience and increase its loyalty.
- Exclusive content from Eva, being a correspondent from the world's largest sports and esports tournaments, special projects for the 1xBet website and many planned activations will diversify the event feed typical for bookmakers' social networks and will delight the client's audience.
Results
The signing of Eva as an ambassador created an information boom in the media space.
- In the largest channels and public sites, including in the social networks of competitors, there were videos announcing the signing of a new ambassador;
- A number of stars of the esports industry have subscribed to the 1xBet social network;
- Dota 2 audience came to the client;
- Average coverage of posts with Eva on Twitter — about 5,000;
- The announcement of Eva's arrival at the TI11 tournament on Twitter reached 30,000 users, which is about 70 times higher than usual.
