Client’s request
Decision
Launch the first campaign for Russian football and the gambling industry, which will be attended by three football partner clubs "1xStavka" - "Zenit", "Locomotive" and "Krasnodar".
We came up with a general concept, and then, within its framework, we shot three different promotional videos, the main characters of which were the stars of the clubs: Artem Dzyuba, Alexey Miranchuk, and Yuri Gazinsky. So each partner club was able to safely post their own video in social networks without raising questions from fans.
The brand of the car was assigned to each club. The Nissan Qashqai could be won by the one who would bet on the Zenit games. Kia Sportage — a fan of Lokomotiv could win, and Hyundai Creta — a fan of Krasnodar.
Thanks to the cool prize fund, the promo action turned out to be attractive not only for the audience of Zenit, Lokomotiv and Krasnodar, but also for fans of all Premier League clubs.
Three prize cars, already familiar to the participants from the commercials, were handed over to the winners right at the stadiums — the cars drove out onto the field, and the lucky one received the keys from the hands of the top management of the partner club and BC "1xStavka".
Results
Analytics showed that fans of FC Spartak, CSKA and many other clubs also participated in the action under the banners of the partner clubs of 1xStavka.
Three kind, trustworthy commercials worked perfectly — the campaign was successful, attracted a wide audience and was extended by the client for a second season.
Read more about the case in our blog.
